PB3A

For my PB3A I am going to use a scholarly article on the effects of global warming on benthic invertebrate life. It is a scientific peer reviewed journal and as such is going to be formal and very detailed. I am looking for a more conventionally free genre. The scientific journal will also be very bland, in the sense that it is not trying to entertain the audience.

               I will have to read the article and define a solid purpose that can be manipulated and tweaked slightly to appeal to the different audiences. It appears that mostly all the rhetorical features of the texts will be different, except for the purpose. The purpose for the most part should be the same because it is what ties the information all together. There may be some slight variation in purpose for the reason that in order for the work to contextually make sense it may require modification.

               For the young audience, I want to use the script for a YouTube video. I think this is one of the most contextually free genre, but I did in fact just realize that among YouTube channels there is a wide sense of variation and there exist different genres. I think I will choose to do a “Vlog” type genre. It will basically be the script of some YouTuber who is talking about the matter.

               To effectively mimic the style of a YouTube vlog, I will have to take into account the audiences expectations and the conventions of the genre. YouTube vlogs are very personal. They tend to be very dramatic and throw in bits of their more personal life between the main content. The videos seem to be a personal experience for both the YouTuber and the viewer. The vlogger will often directly address their fans and use inclusive words to make the fans feel like they are in on something. Sometimes they will even make inside jokes or pet names to use with or on their fans. The main purpose of a volg is to entertain so I will have to see if I can make the information from the scholarly article entertaining in some way. I will probably end up using lots of exclamation points and stream of consciousness writing to translate an excited and speech like tone. One set of must have conventions in YouTube videos is the intro and ending. The YouTuber will generally start the video off by saying “whats up” or “hey” to all of their fans (sometimes it’s a catch phrase). Then they usually end it by saying something along the lines of “if you liked this video, please subscribe” and then go on to ask you to follow their other forms of social media.

               For the older audience base I still want to have more freedom conventionally than the original article so I will probably do the second piece in the genre of radio news. Again this will be in script form as the work it would take to actually create and develop the final work would be much greater than simply typing what is said. For the radio news I’ll have to be much more formal. This is a good choice though because the older audience would appreciate the formalness as they seem to be more settled in life and enjoy less energetic forms of media. The radio news would also have to be brief yet detailed at the same time. They have an interesting way of telling the audience what is needed to say with just the right amount of information. If I were to record it, I would have to talk very precisely and enunciate my words well.